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BeanBANG Visual Identity and Packaging

BeanBANG是一个集合咖啡与烘焙的精品巧克力品牌, 为大众带来极具想象力与创造力的全新味蕾感受。BeanBANG,「Bean」是生长在世界各地的咖啡豆与可可豆,「BANG」是物体碰撞时发出的声音。如名字所诠释的那样,这是豆与豆之间的碰撞,迸发具有想象力的独创风味。在风味中,享受精致的款待与分享的时刻。 同时,在BeanBANG不仅仅只有风味, 还有人与人之间的碰撞。在每一个日常的往来与分享中,我们碰撞想法,交换灵感,产生新的连接。


BeanBANG is a bean-to-bar chocolate brand that combines coffee and bakery, introducing imaginative and creative new taste experiences to everyone.BeanBANG combines "Bean," representing coffee and cocoa beans worldwide, with "BANG," evoking the sound of collision. By exploring the unique flavours of cocoa beans,BeanBANG hope to bring us a spark of imagination and a moment to share.



Graphic Designer: Jieru Chen / Mindi Chen
Photography: JieruChen
Year: 2023