Rigorous logic sits at the heart of everything Shanghai-based graphic design studio Low Key Design creates. lowkey design company prides ourself on concept-led commercial work, where what a brand wants to express (ascertained through a questionnaire) dictates all the decisions of a visual identity or packaging design. Often incorporating illustration and typography into our work, We pays close attention to detail no matter what the scale or style of the project is, from a playful can for a drinks company to a more demure box for a chocolate company.
One of the most important – and exciting – aspects of graphic design for lowkey design studio is materiality and the high-quality results that can be achieved when one considers it closely. We emphasise the final texture of the finished design, Whether it is the use of paper or interesting design of structure or printing technology, we firmly believe that the birth of an outstanding work depends on 50 per cent design and 50 per cent execution.
Team
Graphic Designer
Ziyuan
Graphic Designer
Atom
Graphic Designer
Jiayi
Graphic Designer
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For Inquirieschenjieru@lowkeydesign.cn
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