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BeanStar Rebranding


BeanStar Coffee is a chain brand that combines specialty coffee with signature coffee offerings. It provides a diverse range of drinks to consumers at more accessible prices, featuring innovative and high-quality products. BeanStar Coffee has already expanded to over 30 cities in China, with more than 200 stores. By the end of 2024, it is expected to surpass 500 locations, bringing good coffee to even more cities.


Graphic Designer: Jieru Chen
Logotype: Li Jiacheng / Li Zhiqian
Illustarion: Fan Lin
Motion: Hanyi Deng
Year: 2024