(m)³ as a logo symbolizes individuals, and the gathering of individuals will become a bigger group, namely, “smallness gathers to highlight the power of masses”. The fusion of multiple individuals indicates (m)³’s brand concept of being inclusive and collective. (m)³ has been exploring the trend of specialty coffee in life, and it aims to be a specialty coffee brand that can be shared by all.
三立方以(m)³作为LOGO符号,立方符号象征每一个独立的个体.立方个体的聚集,成为更大的群体,即「小众聚集,发挥大众力量」.多个独立个体的融合,也寓意三立方的包容与聚集为力量的品牌主张. 三立方是生活咖啡精品化潮流的探索者,希望成为大家都乐于分享的精品咖啡品牌.
Graphic Designer: Jieru Chen / Mindi Chen
Photography: JieruChen
Year: 2022