ELECTRO X ®是一款专注于都市运动生活方式的饮品品牌﹐无论是专业运动中， 还是忙碌的快节奏生活﹐ELECTRO X ®都会陪伴在用户身边﹐迈出每天的一步。 为爱动人群的每时每刻﹐补水充能。
ELECTRO X ® is a beverage brand that focuses on urban lifestyle. Whether in professional sports or busy, fast-paced life, we will accompany users every step they take every day. Replenishing water and replenishing energy for every moment of the moving crowd.
基于新型都市运动人群的定位，ELECTRO X全新的品牌视觉升级。设计概念聚焦于运动本身，挖掘在运动中的弧线，多层次探寻与提炼运动的点、线、面的几何规律，将其作为品牌设计的逻辑与依据，以简约、克制、年轻的视觉形象颠覆传统运动饮品视觉形象。
Based on the positioning of the new urban fitness demographic, ELECTRO X has undergone a fresh visual upgrade. The design concept focuses on the sport itself, exploring the curves in movement, and delving into and refining the geometric principles of points, lines, and planes in exercise. These elements serve as the logic and foundation for the brand's design, using a minimalist, restrained, and youthful visual identity to challenge the traditional imagery of sports drinks.
Director: Jieru Chen
Graphic Designer: Jieru Chen
Photographic: Jieru Chen
Year:2023