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 GOODROOT果子和肉 Visual Identity and Packaging


GOODROOT is a boutique quick-freeze pizza brand with high-quality food ingredients and creativity, it has been gathering food ingredients of the world in a [bazaar], which symbolizes the diversity, exploration, and determination of GOODROOT to present everything good to eat everywhere on the earth. [Garden Party] sends happy and relaxed messages to indicate that GOODROOT is a joyful party bringing creative and delicious food to all.

Start with Michelin-level raw ingredients as crunchy, juicy and sizzling as you'd imagine from all over the world, GOODROOT build a happy ‘pizza theme park' out of it. Here, gourmet can be made from pure healthy ingredients and through simple preparation. Welcome to the wonderland of GOODROOT!


集市游园会果子和肉是一家专注于高品质食材与创意混搭的精品速冻披萨品牌,来自世界各自的食材汇聚在市集里,用「集市」的概念比喻果子和肉品牌中食材的丰富性,以及搜罗世界各地食材的探索精神与决心。而「游乐园」的意向给予人快乐轻松的情绪,果子与肉就如园游会一般,给大家带来许多创意美味的食物同时也感受快乐。



Graphic Designer: Jieru Chen / Mindi Chen
Photography: JieruChen
Year: 2022