LA FINCA is a seaside coffee shop in Qingdao. For them, coffee is merely an "excuse"—a way to unfold the story of this space called "Territory." At the same time, it is a minimalist, niche coffee roaster brand.
LA FINCA seeks to highlight the aesthetic of "architectural beauty" through materials like bricks, stone, concrete, and stainless steel, creating a space that is both simple and inviting. Therefore, when designing LA FINCA’s logo, we focused on giving the letters a strong architectural presence, emphasizing the sense of belonging that the space evokes—a true "territory" of its own.
LA FINCA 领地是一家位于青岛海边的咖啡店，咖啡对他们来说是一个“借口”，借由这杯咖啡，来展开与领地这个空间的故事。同时它是简约的、小众的咖啡烘焙品牌。
LA FINCA希望借助“建筑美”，砖块、石头、水泥、不锈钢等材质来凸显设计的质感，以及简约、舒适的空间。因此我们在设计LA FINCA的LOGO时候，充分去表现字母的建筑感，强调空间给人带来“领地”的归属感。
Graphic Designer: Jieru Chen
Photography: Jieru Chen
Year: 2018