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LEMON FOREST Visual Identity


Lemon Forest was founded in 2021, and currently operates over 100 stores. Dedicated to innovating new ways of crafting lemon tea, the brand is obsessed with delivering the freshest taste experience. As conveyed by the name – evoking the freedom and relaxation of the forest and the uplifting feeling brought by lemons – Lemon Forest is a tea brand focused on shedding tension.
​​​​​​​Simultaneously, Lemon Forest carefully selects natural ingredients, seasonal fruits and vegetables, and superfoods to incorporate into its lemon teas. This approach brings refreshing and guilt-free creative lemon teas to the public.​​​​​​​



Graphic Designer: Jieru Chen / Ziyuan Yu / Atom
Motion: Jiayi Hong
Photography: Jieru Chen
Year: 2025