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TeaMajor鲜叶说 Visual Identity and Packaging


TeaMajor is a brand that specializes in exploring premium Chinese loose-leaf tea. It was established in 2022 with the intention of sharing the blessings of nature's bounty through the art of "tea." By providing people with a cup of tea, TeaMajor aims to bring them closer to the wonders of the mountains and rekindle their intimate connection with both others and themselves. With TeaMajor as a guiding light, a marvelous journey into the wilderness unfolds.


鲜叶说TeaMajor是一个专注于探索中国优质原叶茶品牌,成立于2022年。希望借由“茶”分享来自山野的恩惠,通过一杯茶,更多人走近山野,重识人与人和人与自我的亲密关系。以鲜叶说为美好的引领,一场和山野的奇遇,就此展开。



Graphic Designer: Jieru Chen / Mindi Chen
Photography: JieruChen
Year: 2022